Hi, 👋
I'm Diego Barbetta

UX/UI Designer and Frontend Developer with +15 years in technology, with experience in London and Italy, collaborating with cross-functional and international stakeholders to scale high-complexity Design Systems.

Honors and awards

  • IF Design Award 2021
  • DMI 2020
  • Red Dot 2021
  • DFBW 2021

Zero-to-System Architecture

From 0→1, I work to align user pain, product direction, design and engineering before complexity. Instead of letting growth create fragmentation, I help structure clarity from day one, defining the product strategy, shaping the experience and establishing a scalable design system as a behavioral mindset.

Every decision, from interface patterns to technical implementation, reflect real user value. By connecting strategy to execution early with empathy, I help teams move fast without losing coherence.

Framework

  1. 01 Vision
  2. 02 Product
  3. 03 Experience
  4. 04 Engineering
  5. 05 Iterative Growth